MEGA STRUGGLE
Meghan Markle faces ‘tough’ challenge with American Riviera Orchard as brand expert says ‘dial down Hollywood ways’
Scroll down to learn all about Meghan Markle's new business
MEGHAN Markle must follow three pieces of advice if she's going to have any success with American Riviera Orchard in the UK, a brand expert has claimed.
The Duchess of Sussex, who recently launched her lifestyle brand American Riviera Orchard with 50 jars of jam, and husband Prince Harry recently hired a new communication officer, Charlie Gipson, who will represent them in the UK.
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But according to brand expert Rachel Richardson, the mum-of-two faces a "tough" new challenge if she wants to win over the British public.
Rachael, a content consultant and writer of the culture newsletter Highly Flammable on Substack, shared her top pieces of advice for Meghan... starting with being "less American."
She notes that "dialling down her Hollywood ways" would be a great place for Meghan to start if she has any hope of gaining popularity across the pond.
"Less word salads and fewer psychobabble references would go far with plain-speaking Brits who rarely use the words ‘heal’ or ‘empower,'" Rachel says, speaking to The Telegraph.
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Next up, the brand expert also advises the 42-year-old ditch the "serious manner" which she's gained after sharing negative experiences about her life as a royal over the years.
If she could reveal her sense of humour, or even better, engage in some self deprecation then she could capture the hearts and minds of humble Brits
Rachel Richardson
Rachel points out that whether right or wrong, people now consider her to be a bit of a "moaner."
Offering advice on how the Duchess can rectify this and win over the Brits, she suggests Meghan should focus on showing off her sense of humour and "engage in some self deprecation."
And last but not least, the brand expert says she only believes Meghan stands a chance of winning back the hearts of the British public if she "lets her actions speak louder than her words."
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"In the last few years many of her initiatives have been heavily trailed and she’s spoken at length about her causes," she says.
"If she prioritised action over narrative building I think she’d be unstoppable and would likely silence many of her critics."
Fans go wild as they spot 'Meghan Markle's new business' as mystery Instagram account appears on day of Diana memorial
Prince Harry and Meghan Markle have sent a series of shock waves through the nation since announcing their decision to step down as senior royals back in January 2020.
The following year, the pair sat down in an explosive interview with Oprah in 2021, where they accused the Royal Family of "concerns and conversations" regarding "how dark" son Archie's skin would be.
Dialling down her Hollywood ways would be a great start. Less word salads and fewer psychobabble references would go far with plain-speaking Brits who rarely use the words ‘heal’ or ‘empower’
Rachel Richardson
They then released their bombshell Netflix documentary in December the next year, which directed more scathing attacks at The Firm.
In January 2023, Prince Harry published his bombshell memoir Spare where claimed his brother Prince William ‘attacked’ him and ripped his necklace after calling Meghan ‘difficult.'
And most recently, disgusting claims in their Oprah interview resurfaced in shamed royal author Omid Scobie’s book Endgame, where two names were leaked.
What is Meghan Markle’s new business?
Meghan Markle has launched a new Instagram brand called American Riviera Orchard.
Industry insiders said the site will focus on home, food, garden and lifestyle goods.
A source told the Mail: "It’s a lifestyle and cooking brand called American Riviera Orchard.
"The brand is meant to coincide with the launch of a new cookery show for Netflix.
"Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc."