The lovely people at John Frieda invited us for a sneak peek at their three ‘new’ exciting haircare ranges this morning. Chandeliers, canapes and a butler serving us tea? They had us at, “Good morning, ma’am.”
Harry Josh and Nicola Clarke – John Frieda hair gurus – talked us through their genuinely exciting haircare news this morning. First up, the Luxurious Volume range for fine hair. This is honestly revolutionary. New Yorker Harry (who works with all the major celebs) couldn’t wait to show us how the fine mist boosted volume without leaving any stiffness. It was like magic – you could run your fingers through the model’s hair and not feel a thing. Her fine hair was transformed into a volume-tastic barnet after a few spritz of this. Ideal for people who don’t like weighing their hair down with product – this whole range feels weightless.
Next came the update to their infamous Precision Foam Colour. How can you better the bestselling foam colour in both the US and UK? By improving the density of the formula so it stays exactly where you put it. This means it’s ideal for grey coverage and for lunging around your house while it’s taking hold of your hair. There is absolutely no way this will drip. EVER.
And then came their Everlasting Blonde range, which slows down water penetration into the follicles which causes that annoying brassy effect and damages the hair. They guarantee by using this product you can make sure your colour looks exactly like it did when you stepped out of the salon for 12 whole weeks.
And here’s a snap of the canapes. Just because.
And here are all the products lined up under a fancy pants picture. Posh, eh?
Everlasting Blonde, £5.89, available from March 2013, Luxurious Volume: £5.89, available from mid February 2013, Precision Foam Colour, £9.99, available from February at Boots stores nationwide. For info on all their ranges please visit johnfrieda.co.uk.