By Victoria Higham
Somerset House, designer labels and a supermodel… its a match made in fashion heaven!
Brit supermodel Erin O’Connor has teamed up with charity Save The Children and their awesome campaign #BidBoutique, which runs from September 13 to 23 to coincide with London Fashion Week.
BidBoutique is an online fashion auction including designs from iconic British labels such as Alexander McQueen and Mary Katrantzou, as well as A-list donations, with a percentage of proceeds going to the charity.
If you ever needed a reason to fill your wardrobe with new A/W goodies, here it is… fashion AND good-doing in one click, where’s my credit card?
To get in on the action visit savethechildren.org.uk/borntoshop. Plus for an exclusive sneak peek of key auction pieces head down to the pop-up installation at Somerset House during London Fashion Weekend (September 20-23). Get your tickets here londonfashionweekend.co.uk.
Follow all the action on Twitter: #bidboutique