It has been announced today that Lana Del Rey will be the new face of favourite high street brand H&M.
It seems everyone wants a piece of Lana, with her backcombed hairstyle going mainstream and she has even had designer Mulberry name a bag after her!
H&M’s Autumn campaign launches in September, and Lana will star in press ads and a commercial for the brand. The theme is soft and feminine, with a focus on knitwear and tweed.
Colours include powder tones and accessories in wine red.
We at Fabulous love Lana and H&M so are very excited to see her face on future billboards!
What do you think about Lana being the new face of H&M?