Everyone knows it’s the oldest trick in the How To Be A Big-head book. Take a boast and disguise it as a gripe or grumble – and you get your message across while appearing to be modesty personified.
Currently polluting our social networks, the “humble bragger” posts updates on their amazing life, claiming “woe is me” at the same time.
It’s bad enough when your mates do it on Facebook, but when it’s a gorgeous, loaded and super-pampered celeb tweeting… Ugh. No one wants to read how you just “can’t be bothered” to go to an Oscars party or hang out with Brangelina.
The trend has now even spawned its own Twitter account, with @humblebrag retweeting the most cringe-worthy efforts. Here, we name and shame our favourites, so sit back and prepare to curl your toes…
Twit off! She’s not only living in one of the trendiest cities in the world, she also has lust-worthy kitchen tools. Alexa, darling, for someone very cool, this isn’t very cool at all.
Twit off! Was it weird, Jessie? Or was it actually pretty damned good being reminded what a big deal you are?
Twit off! Sorry, Cat. We just don’t feel sorry for you having to wear two amazing dresses and going to two amazing parties.
Twit off! When TOWIE’s Mark oh so casually slipped in the fact he was going to a super-swanky London restaurant for a bite to eat, we thought his day didn’t sound so hard after all.
Twit off! Maroon 5 singer Adam tries to give the impression that he’s just so unfazed by his own magnificence he actually finds it annoying. On a billboard as a judge for a massive TV show? No biggie!
Twit off! Sigh. What actor and singer Jared surely meant to say here was: “I won an award! Yay!”
Twit off! Gwyn may show off about eating at upmarket sushi joints, but she’s just like the rest of us, see? Super-slim Gwyn’s going to hit Burger King for a large chips in the morning, natch.